I was standing at the small Ben & Jerry’s stand in the zoo that I work at. It was a hot day and the sun forced me to squint angrily at every zoo patron as they walked past the point where the road curves around my post and I’m forced to make involuntary eye contact with the parents and grandparents of all those little tykes trying to reel them into my sales area. Parents who probably secretly loathe me and my ice cream stand for what they’ll have to endure from their children, whether they deny them their crack or they ultimately accede to their demands and suffer the consequences. I don’t blame them.
One kid in particular stood out to me when he made a very poignant declaration about my career goals and Ben & Jerry’s mission statement. As this small child made his approach hand-in-hand with his father, they began a dialogue with each other:
“Daddy, what is that?”
“That’s a Ben ‘n’ Jerry’s.”
“What’s it doing here?”
“They’re selling ice cream to people.”
At this point, I look over past the massive sun glare in front of me and see the child walking with his family. The child calls out, “You’re just trying to take our money!” When his face comes into view, I see that he has on it a look of complete astonishment and disgust. In the moment I had to reply, all I could do was give him a sly smile and nod my head in confirmation. Nice work, kid, you’ve dismantled this company’s specious attempts to appear charitable and revealed us for what we truly are.